Chlo\u00e9 – Feminine, romantic fashion for modern women – this vision was behind the foundation of the label more than fifty years ago. Today the French company still inspires the fashion world with its exclusive creations. But when the name Chlo\u00e9 is mentioned, one naturally thinks of the brand’s very successful perfume collection, which stands for noble and timeless women’s perfumes. In this article you will get an insight into the world of Chlo\u00e9, the brand’s most popular perfumes, its iconic bags and shoes, as well as an insight into famous Chlo\u00e9 designers.<\/p>\n
Romantic-feminine cuts meet elegant prints and fabrics. The Chlo\u00e9 range captivates with timeless designs with refined details in subtle shades of warm pastel tones. In stark contrast to the stiff formal fashion of the 50s, Gaby Aghion created soft, body-hugging dresses in fine fabrics and called them luxury pr\u00eat-\u00e0-porter. Unique for the time. Young and modern in design, yet bold in idea. Chlo\u00e9’s wonderful ability to be on the pulse of the times on the one hand, but equally timeless has been carried on from design generation to design generation. More than 50 years after Gaby Aghion developed this idea, the vision of feminine romantic fashion, realized in dreamlike fabrics and prints, lives on.<\/p>\n
Chlo\u00e9 was founded in 1952 by the dressmaker Gaby Aghion (1921 – 2014) and the entrepreneur Jaques Lenoir. Aghion wanted to go against the sometimes “stiff” haute couture cuts with her fashion and opted for soft, feminine cuts and high-quality fabrics. She named the label after a friend who perfectly embodied the image of the “Chlo\u00e9 woman”. By the time of the first fashion show in 1958, she and Lenoir had hired several young designers, including the up-and-coming Karl Lagerfeld.<\/p>\n
In 1963, he was officially appointed chief designer and remained until 1983. In the 70s, the company was able to record the first boutique opening and some celebrity clients (eg: Jackie Kennedy, Grace Kelly and Brigitte Bardot). In April 1975, the first Chlo\u00e9 perfume is launched. In 1983 Lagerfeld leaves Chlo\u00e9 in a dispute and succeeds Coco Chanel. As a result, the fashion house’s sales decline for the first time and in 1985 Aghion and Lenoir sell their company to the British luxury goods company Alfred Dunhill. In 1992 Dunhill calls Lagerfeld back into the company to give the brand a new lease of life. Unfortunately, to no avail. In 1998 Dunhill was bought by the Swiss company Richemont; to which Chlo\u00e9 still belongs today.<\/p>\n
\n“All I`ve ever wanted was for Chlo\u00e9 to have a happy spirit, to make people happy.” – Gaby Aghion, Founder<\/p><\/blockquote>\n