{"id":123759,"date":"2019-08-18T18:36:15","date_gmt":"2019-08-18T16:36:15","guid":{"rendered":"https:\/\/cocainemodels.com\/?page_id=123759"},"modified":"2022-07-08T18:20:53","modified_gmt":"2022-07-08T16:20:53","slug":"fashion-show-agency","status":"publish","type":"page","link":"https:\/\/cmmodels.com\/agency\/fashion-show-agency\/","title":{"rendered":"Fashion show agency"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fjbmm3b-224b6c760d03d35b53ed8cc024a966f4\">\n.avia-section.av-fjbmm3b-224b6c760d03d35b53ed8cc024a966f4 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\nbackground-image:url(https:\/\/cmmodels.com\/wp-content\/themes\/enfold\/images\/background-images\/grunge-big-light.png);\nbackground-repeat:repeat;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-fjbmm3b-224b6c760d03d35b53ed8cc024a966f4 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-68ca73fc25629 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless  av-section-video-bg avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-68ca73fc25629__0  av-video-slide  av-video-service-youtube  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div height='1600' width='900' class='av_youtube_frame' id='player_123759_137076050_593281107'  data-autoplay='0'  data-videoid='s_KyrftLogE'  data-hd='1'  data-rel='0'  data-wmode='opaque'  data-loop='0'  data-version='3'  data-autohide='1'  data-color='white'  data-controls='0'  data-iv_load_policy='3'  data-original_url='https:\/\/www.youtube.com\/watch?v=s_KyrftLogE' ><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15468yf-5b586e0327a8da1d3f23c2549f568554\">\n#top .av_textblock_section.av-15468yf-5b586e0327a8da1d3f23c2549f568554 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-15468yf-5b586e0327a8da1d3f23c2549f568554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><img decoding=\"async\" class=\"aligncenter\" title=\"CM Models | Agency &amp; Management\" src=\"https:\/\/cmmodels.net\/wp-content\/uploads\/2023\/01\/cm-models-logo-box-agency-modelagentur-influencer-management.svg\" width=\"166\" height=\"166\" \/>\n<p style=\"text-align: center;\">Fashion show agency<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-9yncvrr-560da72c5ad3fa6c53a02c60dbea96c1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1qoo2k47-d51acec4554f79b1e061b1c856b6366e av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-l5cd6zl0-a573c32dfa699992a4f79099bf91f468 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Fashion show agency<\/h1>\n<p>Fashion Show Agency &#8211; Before a fashion show can take place in Berlin, Hamburg or Munich, a lot has to be planned and organized. Every fashion show is unique &#8211; as an agency we make sure that nothing goes wrong. The designers and the organizers get in touch months before the event, plan everything down to the last detail, then PR agencies get involved and finally the big day arrives. Everyone is there: customers, bloggers, editors, models and media representatives. In order for everything to be really perfect, also in the marketing after the fashion show, some aspects have to be considered by the agency. For those who have not yet planned or even attended a fashion show themselves, here you will find all the important key points for planning a fashion show with the help of an agency &#8211; like CM!<\/p>\n<h2>The concept: brand, strategy, plan<\/h2>\n<p>As a rule, however, each fashion show focuses on a few key points! At the end of the article you will find a complete checklist (do it yourself). First, let&#8217;s take a more general look at what the most important points of a fashion show are and answer the question why an agency is extremely helpful for planning and what do you have to consider for the first concept?<\/p>\n<h3>Agency and tasks<\/h3>\n<p style=\"padding-left: 20px;\">\u2713 Consulting and show roadmap<br \/>\n\u2713 Creative and technical conception<br \/>\n\u2713 Location scouting<br \/>\n\u2713 Influencers and celebrity guests<br \/>\n\u2713 Fashion show and choreography<br \/>\n\u2713 PR before \/ after event on request<br \/>\n\u2713 via <a href=\"mailto:office@cmmodels.com?subject=Anfrage\">office@cmmodels.com<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3937 alignnone\" src=\"https:\/\/cmmodels.com\/wp-content\/uploads\/2015\/04\/modelagentur-qualitaet-unterschrift-kugelschreiber.png\" alt=\"Inhabergef\u00fchrte Modelagentur\" width=\"120\" height=\"82\" \/><\/p>\n<p><span style=\"font-size: 0.8em;\">Stephan M. Czaja<br \/>\nOwner | CM Models<\/span><\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1lqtf0lz-8243a7b3db8fc04df7e53495adced7b2 av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_one_half  flex_column_div  '     ><section  class='av_textblock_section av-l5ch21hc-721b9516381ba2be634e0d21069dad7d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Case (above): <a href=\"https:\/\/cmmodels.com\/fashion-week-finals-bfw-the-show-nil-mon-lin-art-project\/\" data-type=\"post\" data-origin=\"de\" data-origin-url=\"\/?p=119398\" data-id=\"119372\">Final Show @ Berlin Fashion Week<\/a>, Saturday 20:15 hrs.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5cd7hqx-6c70a7e969bfc8bf92c58b0f29130284 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The planning: event, location, guests<\/h2>\n<p>A fashion show is an extensive media event, so there is a lot to think about when planning for a fashion show. Besides the models, the location and the designer fashion, other elements play an important role. From the music, to the lighting, to the guest services, there are several items that can make a fashion show a complete success. One thing is particularly important: a fashion show must convey a consistent image, with the customers, bloggers, media representatives &#8230; arouse appropriate emotions in all guests when the models walk down the catwalk with the new fashion collection.<\/p>\n<p>Each planning is based on different factors, small and large. Organizing a fashion show is not that easy. Depending on the complexity of the project or the demands of the customer, the organization in the run-up to a fashion show can take days or even months, if, for example, complex stage sets are added.<\/p>\n<p>This is about much more than just the show, it&#8217;s about:<\/p>\n<ul>\n<li>Offer preparation, organization<\/li>\n<li>Effect and show<\/li>\n<li>Model casting and booking<\/li>\n<li>Arrival and departure plan, overnight stays (if necessary, desired)<\/li>\n<li>Check fitting, Rehersal, Choreography<\/li>\n<li>Runway music editing, show optimized<\/li>\n<li>Moderation if necessary<\/li>\n<li>Contracts, customer agreements<\/li>\n<li>Dress rehearsal, schedules, running schedules<\/li>\n<li>Dress protocol, handover at the end<\/li>\n<li>Customer meetings, etc.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1fkcfyzb-d40c9641038ebeaac2481968cc894a39 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cd7xos-18a345304dbe02016e6e27afc41e7629 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Needlist, Models &amp; Choreography<\/h2>\n<p>Needed list, castings, models, choreography, music, electrics, seating, atmosphere &#8211; in the run-up to a fashion show there are many factors that need to be taken into account.<\/p>\n<h3 id=\"planung\">Needed List: Planning in bullet points<\/h3>\n<p>What does an agency need to consider in the concept for a fashion show? Together with the client, the agents of the fashion show agency create a so-called &#8220;needed&#8221; list (in short, a classic requirements or todo list). In this first briefing all important points are noted, which are necessary for a successful fashion show in the sense of the customer, for example a designer, advertising agencies or the PR agency. When all points are neatly noted and details such as catering and rehearsal space have been considered, we as an agency prepare our kick off meeting for the show. This is followed by a consultation, which is tailored exactly to the client, either in person or on the phone. In this meeting, many things are defined in more detail, the models, the choice of music, the staging of the show in terms of styling and choreography, rehearsals, castings and much more is discussed.<\/p>\n<p>This individual consultation varies, as described above, in intensity depending on the budget of the customer. After the consultation we sat down as a fashion show agency to the creation of the show concept and their presentation.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1bqkdq8n-93f6f5734d668ec967572844466563e3 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cd891m-0485465d4e21ac137191041440935dd6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 id=\"choreograf\">Choreography: planning of the individual &#8220;pictures&#8221; (scenes) with music<\/h3>\n<p>Also the fashion show music is usually taken care of by the fashion show agency, in some cases the customer himself takes care of it. The music cut is submitted, the DJ finally takes care of the beat optimization and adapts it exactly to the choreography of the fashion show. This is important, because the entire staging of the fashion show must ultimately be coherent. Music is generally very elemantar for a successful fashion show, because music conveys emotions and a certain atmosphere that influences the entire show. On Youtube you can already find optimally compiled playlists for catwalks and fashion show videos. You can find more about the different walking styles in the article:<\/p>\n<ul>\n<li><a href=\"https:\/\/cmmodels.com\/haute-couture-pret-a-porter-running-styles-of-a-fashion-show\/\" data-type=\"post\" data-id=\"42758\" data-origin=\"de\" data-origin-url=\"\/?p=10070\">Haute Couture &amp; Pret-a-Porter<\/a><\/li>\n<\/ul>\n<p>The choreographer creates &#8220;pictures&#8221; for this. That is, he thinks about how the models act at the fashion show. It makes a big difference whether it&#8217;s haute couture &amp; pret-a-porter, for example, or a fitness fashion show at a sports fair. Depending on the environment, location, audience and customer, individual scenes are created to present the fashion collection in the best possible way. The show has to be staged in an exciting way so that the audience, whether row 1 or row 8, is enthusiastic and talks about the fashion afterwards.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-19fieu8n-6f87f2ef132ae4fe6558538530a082ff av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cd8v5p-6dc98620f58bacf56b6f718246209e8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Preparation of a fashion show: Planning, marketing and PR<\/h2>\n<p>Planning, marketing and PR &#8211; The core element for the day after:<\/p>\n<h3 id=\"PR\">Public Relation: Preparation of the fashion show<\/h3>\n<p>When planning a fashion show, the organizer (agency or Do It Yourself) should clarify some issues in advance. For a perfect fashion show, possible problems should be invalidated in advance, so that the designer and his helpers can explicitly devote themselves to their own tasks on the big day.<\/p>\n<p>First of all, a precise date for the fashion show should be planned. It should be noted that on the desired day there is no other major event in the area. Otherwise, there could be a competition and possible interested parties of the fashion show do not appear for time reasons or prioritization to the fashion show. Vacations and vacation time should not be disregarded either! A calculation should be made, around which times, the most visitors are to be expected, similarly as the measurement of the ratings with the TV. The function of the press work must be secured, that is: When, where and to which extent is to be reported about the fashion show. Further advertising measures, such as poster advertising or similar, must be considered and the invitations organized and printed. This raises the question of which people will receive an invitation or be put on the guest list.<\/p>\n<p>We always recommend to organize such big events with a lead time of at least 4 months. This way there is enough time to invite important people like VIPs, bloggers and media representatives.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-132di3tj-91f123cd91912dd7e8965e525f5cb60e av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cd91u5-31b240618adfbe5598a4d612721ed458 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Show: location and invited guests<\/h3>\n<p>The target group of the fashion show and thus of the presented collections must be clearly defined. For booking the location, the maximum number of visitors should be determined afterwards. The location should be matched to the fashion designer and the style of his fashion collections. The designer&#8217;s vision is not only conveyed by the actual collection presented, but also by the atmosphere of the location. For example, an elegant red carpet design fits better in an exquisite noble location than in an urban underground club. The technical equipment must be checked so that defects are not discovered on the day of the fashion show. The staff must be booked, for example for drinks, the music system, the lighting technology or the checkroom. Finally, it has to be thought through how the tickets will get to the guests. Are there advance ticket sales, invitations or reservation options? And how are the guests informed about the different purchase possibilities? Additional seats must be reserved for the press and the photographers must be given the opportunity to take organized photos.<\/p>\n<h3>Directions and welcome: Planning in detail<\/h3>\n<p>During the selection of the location, it must be clarified which possibilities there are for the audience to get to the location. In other words, are there sufficient parking facilities? How is the connection with public transport? At fashion shows, the reception is an important introduction to the entire event. This is where guests notice whether the fashion show has been well organized. Each guest must be greeted exclusively, for example in the form of a sparkling wine in the foyer and an indication of the checkroom. If there will be international guests, the welcome and the moderation must be in different languages, at least in English. The duration of the moderation should be perfectly adapted in advance to the show and the designer&#8217;s vision.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-yujdevr-963b2eda4315a3602f3e2b6ffe7f3ff2 av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-5ttl2xj-3bf4412900d8bcefc971705087725e93 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 id=\"probe\">Model casting to show rehearsal<\/h3>\n<p>The final dress rehearsal for all models before the fashion show in detail:<\/p>\n<p>Of course, the fashion show must be timed in advance, that is, the fashion show is structured and the duration is determined. The structure provides a guideline to which all participants should adhere. Of course, there may be deviations. The number of outfits and models to be presented is worked out and adapted to the duration of the fashion show. A concept is created.<\/p>\n<p>Weeks before the fashion show, there is usually a big model casting. The models are selected under certain criteria. Close to the time of the fashion show, the so-called fitting takes place. The models try on the different outfits from the collection to be presented. It is determined which model presents which outfit. When this is clarified, the models begin to train the desired choreography and walking sequence. Each model can present different outfits from the collection on the catwalk. The time in which models can change in the backstage area is calculated, usually everything must go very quickly. The choreography on the catwalk is determined and rehearsed in advance. Make-up artists, stylists and dressers are organized.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2uagnmf-d3ab7d9b4c37faae7913ff106195c485 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_textblock  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cd9vz3-59a8b161807bf47f78ccf4b65851bb91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>After the fashion show: PR and POS<\/h3>\n<p>After the fashion show is over, the question will arise among the guests whether and where they can purchase the designs shown. When organizing the fashion show, these questions should be clarified. Will there be a sale following the fashion show? How will the guests be informed about it? Are there enough fitting possibilities? What should the fitting procedure be like?<\/p>\n<\/div><\/section><\/div><section  class='av_textblock_section av-l5cd9p1w-2a8805eb4552ad799410a4d1522b73ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Case: <a href=\"https:\/\/cmmodels.com\/world-premiere-show-fashion-week-berlin-live-mbfw-vogue\/\" data-type=\"post\" data-origin=\"de\" data-origin-url=\"\/?p=178295\" data-id=\"178306\">Marc Cain @ Berlin Fashion Week<\/a>, real and <a href=\"https:\/\/cmmodels.com\/virtual\/\" data-type=\"page\" data-origin=\"de\" data-origin-url=\"\/?page_id=177118\" data-id=\"177083\">virtual models<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y8cvm1j-d82fe7b62cad242f452ae434d1bfc68c\">\n.avia-section.av-1y8cvm1j-d82fe7b62cad242f452ae434d1bfc68c 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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-2-68ca73fc2ec06__0  av-video-slide  av-video-service-youtube  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div height='1600' width='900' class='av_youtube_frame' id='player_123759_1333749175_1557722962'  data-autoplay='0'  data-videoid='E4zMKyV3AdY'  data-hd='1'  data-rel='0'  data-wmode='opaque'  data-loop='0'  data-version='3'  data-autohide='1'  data-color='white'  data-controls='0'  data-iv_load_policy='3'  data-original_url='https:\/\/www.youtube.com\/watch?v=E4zMKyV3AdY' ><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6seiguv-b832c2d74136aebc55b68a9c0bc3b800\">\n#top .av_textblock_section.av-6seiguv-b832c2d74136aebc55b68a9c0bc3b800 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-6seiguv-b832c2d74136aebc55b68a9c0bc3b800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Questions? <a href=\"https:\/\/cmmodels.com\/agency\/booking\/\" data-type=\"page\" data-origin=\"de\" data-origin-url=\"\/?page_id=9\" data-id=\"19772\">Contact<\/a><\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_4'  class='avia-section av-13o4f4bb-4a98c95ca036f19c582d5fbaa9663525 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-3bai9hz-12fe1fe510ece72aeb617e7f24c21402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"padding-bottom: 40px;\">What makes a fashion show agency?<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uu1l6jb-ff10087d778cd21f1822393be726b6e2\">\n.flex_column.av-uu1l6jb-ff10087d778cd21f1822393be726b6e2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-uu1l6jb-ff10087d778cd21f1822393be726b6e2 av_one_fourth  avia-builder-el-25  el_after_av_textblock  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5cgsxnp-f6dc6d27781bd8f829f30f059663d059\">\n.av_font_icon.av-l5cgsxnp-f6dc6d27781bd8f829f30f059663d059 .av-icon-char{\nfont-size:40px;\nline-height:40px;\nwidth:40px;\n}\n<\/style>\n<span  class='av_font_icon av-l5cgsxnp-f6dc6d27781bd8f829f30f059663d059 avia_animate_when_visible av-icon-style-border avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><span class='av_icon_caption av-special-font'>Mode + Public Relation<\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p3grp93-a6c45141e4b09143b4d85b8c2711d611\">\n.flex_column.av-p3grp93-a6c45141e4b09143b4d85b8c2711d611{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-p3grp93-a6c45141e4b09143b4d85b8c2711d611 av_one_fourth  avia-builder-el-27  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5cguusr-2eacf1992839f306bc2e8a30bb620f22\">\n.av_font_icon.av-l5cguusr-2eacf1992839f306bc2e8a30bb620f22 .av-icon-char{\nfont-size:40px;\nline-height:40px;\nwidth:40px;\n}\n<\/style>\n<span  class='av_font_icon av-l5cguusr-2eacf1992839f306bc2e8a30bb620f22 avia_animate_when_visible av-icon-style-border avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/span><span class='av_icon_caption av-special-font'>Concept + Alignment<\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22pz26v-7965ac317a2b2ebf5e9457fd8f08df71\">\n.flex_column.av-22pz26v-7965ac317a2b2ebf5e9457fd8f08df71{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-22pz26v-7965ac317a2b2ebf5e9457fd8f08df71 av_one_fourth  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5cgvjv0-cf457d9801dd4d2e87ac292f092ccc18\">\n.av_font_icon.av-l5cgvjv0-cf457d9801dd4d2e87ac292f092ccc18 .av-icon-char{\nfont-size:40px;\nline-height:40px;\nwidth:40px;\n}\n<\/style>\n<span  class='av_font_icon av-l5cgvjv0-cf457d9801dd4d2e87ac292f092ccc18 avia_animate_when_visible av-icon-style-border avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue896' data-av_iconfont='entypo-fontello' ><\/span><span class='av_icon_caption av-special-font'>Fashion show + Event<\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p3zbbr-5443d7b9a7e2282cfd30a2b6d64f3bb1\">\n.flex_column.av-1p3zbbr-5443d7b9a7e2282cfd30a2b6d64f3bb1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1p3zbbr-5443d7b9a7e2282cfd30a2b6d64f3bb1 av_one_fourth  avia-builder-el-31  el_after_av_one_fourth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5cgww11-3f7e33d7c2de24e85fafacba20abd0db\">\n.av_font_icon.av-l5cgww11-3f7e33d7c2de24e85fafacba20abd0db .av-icon-char{\nfont-size:40px;\nline-height:40px;\nwidth:40px;\n}\n<\/style>\n<span  class='av_font_icon av-l5cgww11-3f7e33d7c2de24e85fafacba20abd0db avia_animate_when_visible av-icon-style-border avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello' ><\/span><span class='av_icon_caption av-special-font'>Media + Social Report<\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b224uc7-c51d315a0dcb9feeaa9de049e15b03e7\">\n#top .hr.hr-invisible.av-b224uc7-c51d315a0dcb9feeaa9de049e15b03e7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-b224uc7-c51d315a0dcb9feeaa9de049e15b03e7 hr-invisible  avia-builder-el-33  el_after_av_one_fourth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-7arz1xz-1bb05d736300931c565dd8da1c41735d main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ov1q2c7-0fe4da27f79fb6047040f6b35b37714e av_one_half  avia-builder-el-35  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-l5cdajil-a3b87fa53bdffb4393cc51cf7d8398f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Sequence of the show: opening to closing<\/h2>\n<p>In a fashion show, the selected models enter the catwalk in a certain order, according to a certain choreography. The designer can develop freely, there are no specifications, only a general basic framework serves as a guide. The opening model is of great importance for the designer. The first impression of the designer&#8217;s fashion collections on the audience counts and shapes the entire, following show! In the same way, the closing model acts as an important element of the fashion show. This usually presents the highlight of the designer&#8217;s collection. In the audience sit press, buyers and celebrities, as well as fashion bloggers or fashion-enthusiastic spectators. Each model presents at least one outfit on stage, usually followed by several. For this, the models must be fast, because the outfit must be changed backstage under time pressure. The choreography must not be interrupted. On the catwalk, the backstage stress is not noticeable to the models; they walk down the runway unimpressed and at peace with themselves.<\/p>\n<h3 id=\"presse\">Press relations &#8211; After the show is before the show!<\/h3>\n<p>Here we go, PR! Ideally, detailed lists of contacts with press representatives and PR agencies should be established in advance. These contacts should be provided with photo material, texts and, if possible, videos directly on the day of the show or the day after. After all, the magic of a fashion show can quickly fade when the next big Fashion Week in Milan, New York or Paris begins. The easiest way is to place your own fashion show in online magazines. A bit more difficult is to get into the big magazines like Vogue, Harper&#8217;s Bazaar &amp; Co. Therefore, it is advisable to not only plan the fashion show months in advance, but also the PR planning for the fashion show!<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-22jfajb-de0fbc79f34ed27c2b89dc348f13bbcc av_one_half  avia-builder-el-37  el_after_av_one_half  el_before_av_one_half  flex_column_div  '     ><section  class='av_textblock_section av-l5cdaogd-d4e9219453c33a755690365f2a3e1b5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Checklist fashion show: Procedure at a glance<\/h2>\n<p>In general, the following points should be elaborated:<\/p>\n<ul>\n<li>Project planning<\/li>\n<li>Offer creation<\/li>\n<li>Model casting<\/li>\n<li>Music cut<\/li>\n<li>Choreography<\/li>\n<li>Model Booking<\/li>\n<li>Rehearsal<\/li>\n<li>Show days<\/li>\n<li>Moderation<\/li>\n<li>Catering<\/li>\n<li>Contracts<\/li>\n<li>Customer meetings<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Then come many individual details, depending on the size of the show, location, duration, etc.. Of course, also many details towards models, helpers, organizers, customers, etc. Details like:<\/p>\n<ul>\n<li>Model\/Customer Interface<\/li>\n<li>Dress info for models<\/li>\n<li>Backstage behavior<\/li>\n<li>Arrival and departure plan<\/li>\n<li>Check fitting<\/li>\n<li>Overnight stay<\/li>\n<li>Times<\/li>\n<li>Dress rehearsal<\/li>\n<li>Flowcharts<\/li>\n<li>Run plans<\/li>\n<li>Clothing log<\/li>\n<li>Handover at the end<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-euy1oev-12455b9c69710f4634717dc23d3422d2 av_one_half  avia-builder-el-39  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-75m7t7b-ef4521f3adf802e695c8fff0ce492948 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 id=\"casting-agentur\">CM Agency: Castings for your fashion show<\/h2>\n<p>Our casting agency for actors enables a reliable Germany-wide search network for Munich, Hamburg, Berlin, D\u00fcsseldorf and Cologne. Always the best selection arrange model castings for your next fashion show! As project managers, we are always at your team&#8217;s side, whether it is for the first casting or for the final fashion show at the store. Full satisfaction on your part and that of the event team, is our top priority when searching for fashion models. Guaranteed smooth processes behind the scenes. We value consistent quality and development potential. Together we achieve high-quality, representative results that make your brand stand out. Our job is the perfect cast.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-bt7561j-f19134d296bdab8cda54aa91f5fd68b9 av_one_half  avia-builder-el-41  el_after_av_one_half  el_before_av_textblock  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l5cdbr42-e3ad14cda64272cb2739e536ed12bcb2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>More about Fashion &amp; Castings<\/h3>\n<ul>\n<li><a title=\"Casting agency for fashion shows\" href=\"https:\/\/cmmodels.com\/agency\/casting\/\" data-type=\"page\" data-id=\"32770\" data-origin=\"de\" data-origin-url=\"\/?page_id=32768\">Casting agency<\/a><\/li>\n<li><a title=\"Casting types\" href=\"https:\/\/cmmodels.com\/agency\/casting\/\" data-type=\"page\" data-id=\"32770\" data-origin=\"de\" data-origin-url=\"\/?page_id=32768\">Casting types<\/a><\/li>\n<li><a title=\"Requirements for models\" href=\"https:\/\/cmmodels.com\/castings-jobs-agencies-9-most-important-things-for-your-next-casting\/\" data-type=\"post\" data-id=\"15863\" data-origin=\"de\" data-origin-url=\"\/?p=14397\">Requirements for new models<\/a><\/li>\n<li><a title=\"Media agency\" href=\"https:\/\/cmmodels.com\/media-agency-advertising-shooting-and-social-media-marketing\/\" data-type=\"post\" data-id=\"42951\" data-origin=\"de\" data-origin-url=\"\/?p=33282\">Media agency<\/a><\/li>\n<li><a title=\"Our model agency\" href=\"https:\/\/cmmodels.com\/agency\/\" data-type=\"page\" data-id=\"6885\" data-origin=\"de\" data-origin-url=\"\/?page_id=28417\">Model agency<\/a><\/li>\n<li><a title=\"Contact &amp; Media Agency Consulting\" href=\"https:\/\/cmmodels.com\/agency\/booking\/\" data-type=\"page\" data-id=\"19772\" data-origin=\"de\" data-origin-url=\"\/?page_id=9\">Contact<\/a><\/li>\n<\/ul>\n<p>At live or even e-castings, you will not only find the ideal cast. Your event is just as good as a digital marketing campaign: Models wanted!<\/p>\n<\/div><\/section><\/div><section  class='av_textblock_section av-l5cm60bi-35b4cfc9e3f17837e56a5f459b796c55 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Case: <a href=\"https:\/\/cmmodels.com\/1-model-coaching-2018-personality-body-language-perception-and-catwalk\/\" data-type=\"post\" data-origin=\"de\" data-origin-url=\"\/?p=40937\" data-id=\"182434\">Model coaching for fashion show<\/a>, shows with choreography<a href=\"https:\/\/cmmodels.com\/become-a-model\/final-rehearsal\/\" data-type=\"page\" data-origin=\"de\" data-origin-url=\"\/?page_id=9919\" data-id=\"42509\">(rehearsal<\/a>)<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5clsf9o-62912f2793e65aae2faaefc1b33c89de\">\n.avia-section.av-l5clsf9o-62912f2793e65aae2faaefc1b33c89de .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\nbackground-image:url(https:\/\/cmmodels.com\/wp-content\/themes\/enfold\/images\/background-images\/grunge-big-light.png);\nbackground-repeat:repeat;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-l5clsf9o-62912f2793e65aae2faaefc1b33c89de main_color avia-section-large avia-no-border-styling  avia-builder-el-44  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-3-68ca73fc3725a avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-3-68ca73fc3725a__0  av-video-slide  av-video-service-youtube  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div height='1600' width='900' class='av_youtube_frame' id='player_123759_1938040774_940750210'  data-autoplay='0'  data-videoid='5-WGK-WKNTA'  data-hd='1'  data-rel='0'  data-wmode='opaque'  data-loop='0'  data-version='3'  data-autohide='1'  data-color='white'  data-controls='0'  data-iv_load_policy='3'  data-original_url='https:\/\/www.youtube.com\/watch?v=5-WGK-WKNTA' ><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-123759'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71a88pj-8d83b5df8a566a95f14b480d894e0778\">\n#top .av_textblock_section.av-71a88pj-8d83b5df8a566a95f14b480d894e0778 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-71a88pj-8d83b5df8a566a95f14b480d894e0778 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><img decoding=\"async\" class=\"aligncenter\" title=\"CM Models | Agency &amp; Management\" src=\"https:\/\/cmmodels.net\/wp-content\/uploads\/2023\/01\/cm-models-logo-box-agency-modelagentur-influencer-management.svg\" width=\"166\" height=\"166\" \/>\n<p style=\"text-align: center;\">Questions? <a href=\"https:\/\/cmmodels.com\/agency\/booking\/\" data-type=\"page\" data-origin=\"de\" data-origin-url=\"\/?page_id=9\" data-id=\"19772\">Contact<\/a><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"featured_media":0,"parent":6885,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-123759","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/pages\/123759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/comments?post=123759"}],"version-history":[{"count":0,"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/pages\/123759\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/pages\/6885"}],"wp:attachment":[{"href":"https:\/\/cmmodels.com\/wp-json\/wp\/v2\/media?parent=123759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}