The luxury brand badly there and its start as a mega empire – The mega brand Versace is on everyone’s lips. The clothes and shoes as well as handbags and accessories adorn the catwalks of the fashion shows all over the world. Again and again Versace inspires with new creations and unusual designs. The Medusa logo is known all over the world and Versace enjoys a high reputation in the global fashion world. The world’s most famous models such as Noamie Campell and Claudia Schiffer ran for Versace and many famous faces have become a trademark of the fashion label. The initially small family business quickly developed into a mega empire of superlatives.<\/p>\n
The fashion brand Versace was founded by Gianni Versace in Milan in 1978. The German textile dealer Albert Eickhoff saw the talent in the then still unknown designer Gianni Versace and was the first to promote him. The designs convinced Eickhoff so much that the young artist’s first fashion show took place on Eickhoff’s initiative in 1978. The location for the fashion show in which Gianni presented his own collection of pastel shades to the world for the first time was the Stadttheater in Lippstadt. Shortly afterwards, the designer opened his first boutique in Milan’s Via Spiga. The Versace men’s collection was not long in coming and attracted attention with its daring designs. The feedback on the collection was mixed. The designs were described by professionals as both daring and vulgar, as well as revolutionary and innovative. The brand “Versace” was born. Gianni himself received the title of “Master of Neo-Baroque” thanks to his innovative and daring creations. After Giannis death in 1997, his siblings Donatella and Santo Versace took over the fashion company, but remained true to Giannis style.<\/p>\n
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Ginni Versace’s creations regularly made headlines, sometimes positive, sometimes negative! His collections were always daring and provocative and either liked them or were a real faux pas for some eyes. Versace’s designs still attract the attention of the fashion world today with saturated colours, figure-hugging cuts, short skirts, colourful prints, shiny fabrics and deep necklines. In the 1980s, Gianni designed costumes for stage and theatre performances and made a name for himself working with international artists and establishing himself in the fashion scene as a costume designer and fashion designer. The daring evening dresses were inspired by various artists and Greek mythology, as can easily be seen from the logo of the brand! The decadent fashion decorates the logo of the fashion house Versace, the head of Medusa. Materials such as leather, rubber and metal were incorporated into his collections in a variety of ways. Versace and his family practiced an extravagant lifestyle of their own, which was also reflected in the fashion artist’s designs. Top models such as Naomi Campbell, Linda Evangelista and Claudia Schiffer regularly walked the catwalk for Versace and stylishly presented the extravagant dresses. The supermodels were soon associated with the brand itself and portrayed as the faces of those. Madonna and Demi Moore also modelled for the famous luxury label.<\/p>\n
Always extravagant, always slightly over the top! So are the shoes from Versace. Even if the brand orients itself to the new urban trend, the fashion house always remains true to itself. Whether higheel, sneaker or a combination of both, the brand’s gold-plated logo creates a glamorous look. The pairing between urban and high fashion can be seen in this shoe design. It is a sneaker with a kind of wedge heel. The golden details and ornamentation allude to the neo-baroque look.<\/p>\n
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