The absolute breakthrough in the fashion industry has been the “Off-White” brand for a few years now. Founder and designer Virgil Abloh brings a mix of high fashion and street style to the catwalks of Paris Fashion Week. The casual style of the label finds great enthusiasm especially among the younger target group! read more about the young designer and the background story of Off-White.<\/p>\n
The exclusive fashion label was created by the American Virgil Abloh in 2012. Off-White is a kind of luxurious streetwear collection, which alludes to extreme contrasts and almost provokes. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Sporty silhouettes, graffiti prints, motifs and cuts from the 60s and 70s make up the creations of the young newcomer label and create an urban look. Off-White adapts to every season and is therefore rooted in the zeitgeist. The production is headquartered in Milan and takes up the “here and now” in an innovative and refined way.<\/p>\n
The success of the brand came with the Street-Style-Fashion-Week. During Fashion Week, people from the fashion industry, such as models, designers, bloggers and photographers, will be photographed between show dates. These images are then photographed in blogs, online and print magazines as currently worn street-style looks. Since these looks are actually worn on the streets of the big fashion week metropolises, they are often the trigger for new trends and inspire new combinations.<\/p>\n
The genius behind Off-White is more than just a fashion designer! Virgil Abloh is DJ, artist and designed furniture. After graduating in civil engineering and architecture, the then 26-year-old devoted himself to fashion. The designer has not only created his own label, “Off-White”, but is also the creative director of the luxury brand Louis Vuitton. Abloh has become popular in the media mainly due to the “The Ten” cooperation with Nike. Shortly after his studies the young talent got to know Kanye West, meanwhile the two together with other artists on the new album of Jay-Z and Kanye “Watch the Throne”. Abloh was involved in the design of the merch and the stage sets.<\/p>\n
Off-White was founded in 2013 and has since been managed by designer Virgil Abloh. The label’s focus is on the latest fashion, yet the brand is the source of various creative works and projects such as art, music and videos that contribute to the success of the entire company. In 2014, the designer presented his first own collection and combined high fashion with streetwear. His training as an architect was particularly noticeable in his creations in the form of geometric lines and individual prints. The unique designs were worn in numerous music videos, among others by Beyonce and Nicki Minaj. The first concept store was opened in Tokyo and others followed in Hong Kong, London and New York.<\/p>\n
While the label celebrated rather mediocre successes in the first years shortly after its foundation, it shot through the roof with its designs in the last two years! The reason for this is the designer and his now world-famous and very minimalist, sporty creations. An example of this is the Off White belt. This gem has become an indispensable part of the constantly reinventing streetstyle fashion scene! After the belt in the industry look has gained great popularity, other artists started to copy the design. This is how the Industrial Belt Trend was born! The belts are normally used on container ships and cargo planes, but are now also tied around the hips. A creative way to use discarded belts and give them a whole new meaning!<\/p>\n
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