Fendi belongs in the wardrobes of every modern woman and the eye-catching “Pequin pattern” is a real eye-catcher. From 1964, it was run by the five Fendi sisters! If you are interested in the story behind the company, you will find great information in this article.<\/p>\n
The Italian luxury label has existed since 1918 and opened its first shop for furs and leather goods in Rome in the same year. It was founded by the Italian Adele Casagrande. In 1925, the company’s name was changed to “Fendi” and has existed ever since, which is why this year is finally indicated as the year of its foundation. Only seven years later, in 1932, a second shop was opened and Fendi became more and more popular as a brand, especially for its high-quality furs and leather goods. The first leather goods fashion show took place in 1955. The family business managed by its founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was divided between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. Each of them received 20% and a different position within the company. Thus the sisters complemented each other ideally and created an internationally known and very popular luxury label.<\/p>\n
In 1965 they hired the German designer Karl Lagerfeld, who worked there until his death in 2019. He was the one who created the well-known logo with the two FFs, which ultimately became the international status symbol of the company. In 1969, he first set up a fur presentation in Florence called “Haute Fourrure”. The Fendi sisters decided to launch a ready-to-wear collection in the same year in order to cut prices a little and make fashion more affordable, but to remain one of the higher-priced labels on the market. In 1977, the Fendi women’s collection was launched and supplemented with various accessories, jewellery and bags.<\/p>\n
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